Dr. Stefanie Hanke

© Stefanie Hanke

Academic Advisor to the Dean of Studies and Research Associate

Name

Dr. Stefanie Hanke

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Academic education

• 09/2001 - 01/2006 University of Applied Sciences Zittau/Görlitz, study of business administration, specialising in marketing / sales in small and medium-sized enterprises (degree: Diplom-Kauffrau (FH))
• 02/2007 - 09/2010 Doctoral studies at the International University Institute Zittau (admission to doctoral programme)

Professional career

• 04/2024 - date
  Academic consultant dean of studies/ research assistant at the International University Institute Zittau, professorship for business administration, especially environmental management, subject areas: Scientific communication, organisational communication, alumni management, information and communication management, committee management, quality in studies and teaching
• 01/2017 - 03/2024
  Academic Assistant Dean of Studies/ Research Assistant at the International University Institute Zittau, Chair of Production Management and Information Technology, areas of responsibility: scientific communication, organisational communication, alumni management, information and communication management, committee management, quality in studies and teaching
  Areas of responsibility of scient. MA: various projects in the subject areas: quality management in studies and teaching, business process analysis and optimisation, didactics and media didactics, e-learning

• 01/2016
  Dissertation for the degree of Dr. rer. pol., title of the thesis: ‘Management process of external corporate communication via the medium corporate blog’

• 10/2013 - 31/12/2016
  Research assistant/ Head of University Didactics and E-Learning at the International University Institute Zittau, Chair of Production Management and Information Technology, various projects in the subject areas: quality in studies and teaching, student satisfaction, didactics and media didactics, e-learning, information and communication management

• 10/2012 - 09/2013
  Parental leave

• 07/2011 - 09/2012
  Research assistant at the International University Institute Zittau in cooperation with the University of Applied Sciences Nordhausen & the University of Applied Sciences Zittau/Görlitz, various projects in the subject areas: Business process analysis and optimisation, information and communication management, merchandise management systems, production planning under uncertainty

Research interests
Corporate communication, organisational culture, employee retention and leadership, customer relationship management

Teaching topics: Qualitative methods of empirical social research, marketing, corporate communication

Freelance work: Consulting and support for organisations on the topics of strategic marketing, corporate communication, employee retention, corporate culture

Publications

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